Powering High-Touch Experiences with High-Tech Solutions
According to several well-known sources, the average American spends more than nine hours a day using some form of technology. As such, it probably comes as no surprise that technology has influenced virtually every aspect of who we are, how we live, and the way we do business. It has also had a significant impact on how customers and prospects engage with brands – and sales teams – on the trade show floor.
Trade shows, once known solely as networking events, are becoming a hot bed for the latest innovation-infused, face-to-face marketing experiences, giving brands more access to tools and technology that help them attract, engage, and connect with visitors across the show journey. The integration of screens, tablets, and apps into virtually every exhibit is changing not only the way customers engage, but also how sales and marketing teams interact. The overnight infusion of technology is leaving many brands struggling with the idea of where to invest – high-tech tools or high-touch solutions? So, we’re pressing pause and breaking it all down for you. Let’s begin by looking at the strengths of each:
- Speedy, efficient transactions
- Data capture and utilization
- Impressive rich-graphic demonstrations
- Completely personalized service
- Flexibility and customization
We know that, when used correctly, technology can dramatically enhance face-to-face marketing experiences; and, it can facilitate a speedier, more efficient transaction. But, we also know that technology shouldn’t be relied upon to take the place of people and relationships; because, when it comes to purchase behavior, it is a well-known fact that people want to do business with the people and brands that they trust. That’s why we believe the answer doesn’t lie in an either/or; but in a dual strategy that utilizes the right technology to power relationship-driven, face-to-face marketing experiences.
Below are the top three reasons why you should consider a dual-strategy for your next event:
Are you currently utilizing a high-touch and high-tech strategy? Do you need some help evaluating your opportunities and determining what might be right for you? Exhibitpro can help. Drop us a note at firstname.lastname@example.org and we’ll be happy to help evaluate your current approach and/or offer solutions that may lead to improved business results.